AI Strategy
In my corporate role, consulting practice, and volunteer work, I’ve had to opportunity to experiment with AI marketing solutions to support business strategy and fundraising. Noteable applications include:
- Designing Children’s Health’s first patient-facing conversational AI in 2021
- Scaling creation of advertising creative using ChatGPT and DALL-E
- Streamlining content creation with AI transcribed interviews and Generative AI trained in my client’s brand standards
- Truncating development QA utilizing AI code validation
- Generating email subject line split tests at scale using GenAI
- Streamlined alt tag generation at scale using computer vision capabilities and GenAI
- Optimized ecommerce product listings at scale with ChatGPT
- Transformed written copy into video using Synthesia AI
Date:
January 24, 2021